The social network's privacy controls had gotten so sprawling that they were distributed across six separate pages and 40 different settings, according to a conference call the company held on Wednesday. "These can add up and pile up and not be as clean as one would like," Facebook chief privacy officer Chris Kelly said on the call. From what it sounds like, they'd gotten so complicated that many members just ignored them altogether -- something that Facebook certainly doesn't want as it encourages its 200-million-plus members to post and share even more content.

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